Official athlete logos created with PWRFWD for collegiate and professional athletes, including WNBA stars Dana Evans and Marina Mabrey. These are used on merchandise sold on their individual stores through PWRFWD. All logo designs were created in Illustrator. (Images courtesy of PWRFWD)
Concept logos for athletes done as personal projects. All were made using Illustrator. Several of the logos have been considered by the athletes for use on future merchandise and other usage.
LOGO DESIGN BREAKDOWN

A breakdown of my official logo for Major League Soccer star Mo Adams. The idea behind the logo is incorporating Adams' initials and English roots in a unique way. The logo's aim is to be identifiable amongst the numerous athlete logos, while also representing who Adams is as a player and person.
The overall logo has his initials of MA. The Cross of England completes the letters, while also acknowledging Adams' English roots. The negative space inside creates MO for his first name.
Branding opportunity with merchandise utilizing the logo, particularly for Adams' affiliation with Adidas. The simple yet stylish approach is reflective of Adams' own personal vibe. The logo adds towards the building of his own personal brand.
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